Mahindra launched the new Thar with huge fanfare and has been well received by the enthusiasts too. The biggest example for that is where the first Thar was auctioned publicly and was sold for a whopping Rs.1.11 Crore.
About 5500 individuals participated in the auction which finally closed at Rs. 1.11 Crore and the winner of the auction was Mr Aakash Minda, CEO of the Minda Corporation.
Mr. Satinder Bajwa, Senior Vice President, Sales and Customer Care, Mahindra, presented the vehicle to Mr. Minda in New Delhi.
Mr. Minda opted for the fully loaded LX Petrol Automatic Transmission Convertible variant of the Thar in the Mystic Copper shade. The vehicle comes with a ‘Thar #1’ badge, customized badging on the vehicle displaying the owner’s initials “A.M” and serial number ‘1’ on the decorative plate of the dashboard and leatherette seats.
Mahindra held the online auction to raise funds for COVID-19 relief efforts. The winning bidder had the option to choose from three non-profit organisations, to donate the proceeds of the auction, and he opted for the Swades Foundation. Mahindra matched the winning bid to bring the total donation amount to Rs. 2.22 crore.
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