Never has the need for digitalization in automotive retail been felt so strongly. The ongoing COVID-19 crisis has managed to cripple automotive businesses, supply chains and taper demand all over the globe. Recovery from this has to be a well-thought out process, as firms also need to work on crisis management and building resilience to prepare for such events in the future. In such a scenario, digital is emerging as a powerful medium across industries.
Post the COVID-19 crisis, there is no denying that customers would lean further towards online and contactless modes of purchasing. Vehicles may very well fall in the same category too. While Indians are already more inclined towards researching online while buying cars, online sales are rare due to limited awareness, options & flexibility. For more detals, go through this interesting publishing by E&Y.
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