TVS Motor Company today launched its newest commuter motorcycle – the new 110cc TVS Radeon – targeted at the mass market. According to the company, this product is in line with its “emphasis on developing products which not only meet distinct customer requirements but also create customer delight.”

Speaking at the launch in Chennai, Sudarshan Venu, joint managing director, TVS Motor Company, said, “Over the years, TVS Motor Company’s unwavering focus on quality and reliability has yielded contemporary, and attractive products for the market. With segment-leading features, the TVS Radeon combines our values to deliver best-in-class durability, performance and attractive styling. We are confident that the discerning progressive customers across the country will appreciate and swiftly adapt to its robust proposition.”

KN Radhakrishnan, president and CEO, TVS Motor Company, said, “We are delighted to launch the TVS Radeon here today, targeting the discerning progressive customers. The TVS Radeon boasts of multiple first-in-class features and usage-led design, which offers strength, comfort, and style without compromising practicality. I am confident TVS Radeon will find favour with our consumers, who are looking for a strong, comfortable and durable motorcycle.”

Source: Autocar Professional

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