Hero MotoCorp has entered the used two-wheeler business in India with ‘Hero Sure’. The company was in the used two-wheeler market many years ago, however, they had to close their operations owing to tax issues. Now, with the introduction of GST (Goods and Service Tax), Hero has re-entered the business.


Hero MotoCorp, India’s largest two-wheeler brand has started pilot operations at around 100 dealerships in Gujarat and Tamil Nadu. Hero Sure allows customers to exchange their old motorcycle/scooters for new Hero two-wheelers.

Hero will operate its used two-wheeler business, on the same lines as that of Maruti’s ‘True Value’ services. The brand ensures its customers of complete transparency, during the two-wheeler price evaluation. Hero also states that customer satisfaction is the brand’s primary focus.

The company currently operates around 6,500 dealerships across India. Hero has already stated to have received a positive response from their pilot programmes. The company is now planning to expand Hero Sure to other states as well.


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