With the inauguration of the first dealership facility in Guwahati, ŠKODA AUTO India aims to strengthen its position in Assam and push forward its campaign of establishing a strong foothold in the north eastern markets of India. The new state of the art dealership facility sports the new Corporate Identity and Design as a part of ŠKODA AUTO’s global redesigning process. The Czech auto manufacturer, under the purview of the ‘INDIA 2.0’ project, will have at least twice as many sales and service touchpoints, as it does today, by 2022.
The new SSB Automobiles 3S facility is strategically located in a prime location at Dag No 1165N, Patta No 428N, Village No 1, VIP Road, Opp Jonaki Nagar, Hengrabari, Kamrup, Guwahati – 781036 and offers utmost ease and convenience of reach across the region. This 3S facility is spread across a total constructed area of 12,316 Sq Feet. The showroom boasts of the latest CI and design language of ŠKODA AUTO and can display 4 cars in an overall area of 5,606 Sq. Feet, while the workshop is spread across 5,920 Sq Feet with a capacity to service approximately 1,200 cars annually. The State-of-the-art facility is equipped with 05 bays, latest infrastructure & equipment’s as per ŠKODA Standards for serving the customers.
Commenting on the inauguration of the new facility, Mr. Zac Hollis, Brand Director, ŠKODA AUTO India said, “To ensure preparedness for INDIA 2.0 launches, we at ŠKODA AUTO India are continually striving to expand our network reach, across the nation, so that, not only more and more customers can experience our products but also enjoy easy access to our customer centric aftersales solutions. Guwahati is a key market for us in North East India, and we are confident that our partnership with SSB Automobiles will be pivotal for the brand and will further strengthen our foothold in Assam and North East markets”
Mr. Mukesh Singh, Dealer Principal, SSB Automobiles Private Limited (Apunar) said, “We are delighted to strengthen our partnership with ŠKODA AUTO India and introduce a new dealership facility in Guwahati, Assam. The modern architecture and streamlined business processes will provide an ideal backdrop for the presentation of ŠKODA AUTO products to our customers. The advancement of the brand makes us more confident and committed to our valued patrons and brand enthusiasts.”
MODERN DEALERSHIP FACILITIES WITH STREAMLINED BUSINESS PROCESSES
In line with the ‘INDIA 2.0’ project, the corporate architecture, functional interiors, and rationalized business processes, aim to enhance the overall customer experience. The new architectural concept of the dealership design reflects ŠKODA AUTO’s philosophy expressed in the slogan: “Simply Clever with a Human Touch”. The new architecture of the dealership facility is characterized by clear and simple shapes, a harmonious colour concept, modular design features, and a modern lighting concept. The new exteriors of the ŠKODA AUTO dealerships will be the brand’s powerful statement during both day and night – clear, transparent, modern, and open. In addition to sustaining ŠKODA AUTO’s proven strengths, the company is placing an increasing emphasis on enhancing the emotional appeal of the brand. It is conveyed by the sophisticated and logical arrangement of all the key elements, business areas, customer zones, and the use of cutting-edge technology.
The high-quality materials, new design features, effective lighting solutions, architectural graphic elements, and warm wooden tones create an inviting atmosphere. Fresh hues, clarity, openness, and transparency are the highlights of the new interiors of ŠKODA AUTO showrooms.